All wine tourism establishments are encouraged to participate in a Wine Tourism Skills Survey to gage their team’s proficiencies, while enabling the organisation to prioritise areas for further training and development in 2021.

“This exciting Vinpro initiative, which holds significant benefits for the industry, is supported by the Cape Winelands District Municipality (CWDM) and is aimed at assisting the industry to identify and address the skills development needs of our people,” says Vinpro wine tourism manager Marisah Nieuwoudt.

The initiative builds on various industry actions which aim to rebuild the wine tourism sector after it was one of the sectors hardest hit by Covid-19 trade and tourism restrictions in 2020. In October Vinpro, in collaboration with the CDWM and Commerce7, presented a series of workshops for wine cellars to improve their direct to consumer sales and on 16 November the Western Cape Department of Agriculture launched a R12 million support fund for employees in the wine tourism sector.

The Wine Tourism Skills Survey, which is managed via the Skillogical online platform, will enable the industry to identify the need for specific skills as participants complete the survey. The platform is also interactive by suggesting reading and video material related to industry skill sets, and manages the allocation of learning programmes, which will be made available early next year.

“One of the after-effects of Covid-19 is that many wine tourism employees are performing different or more roles than they did before. This project will help identify the skills that they need to successfully fulfil these new roles and maintain world-class service standards,” Marisah says.

The learning programmes offered to employees will be done in collaboration with employer representatives via the Skillogical system as part of the support offered by the newly established South African Wine Industry Professional Body.

The Wine Tourism Skills Survey will focus on identifying learning needs related to employees’ understanding of the wine tourism industry roles and functions, the relationship and interaction with visitors and colleagues and workplace-specific skills. It will also record information related to the qualifications, professional registrations and licences that employees already have, are busy with or need to do, and will allow participants to indicate the languages they understand and are able to speak.

“We encourage employees in various wine tourism-related fields to register and complete the survey, ranging from accommodation to cellar door and tasting room operations, events, food preparation, leisure activities and tours (e g vineyard or cellar tours) and restaurant services,” Marisah says.

The survey is accessible via any internet-enabled device (smart phone, tablet, PC) by registering at, and should take no longer than 20 minutes to complete.

“Employees and winery managers who have registered and completed the survey, can go back to the website to view their Personal Development Plan, read the suggested articles or view some of the video clips that relate to their identified skills needs. We will also use the system to collaborate on the allocation of the learning programmes on offer,” Marisah says.

Direct any enquiries related to the project or issues using the online system to, send a WhatsApp or SMS to 072 259 3444 to receive a call from the support team.

Issued by: Vinpro

Media enquiries:
Wanda Augustyn
Tel: 021 276 0458


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