Join Vinpro for an interactive Wine Tourism Workshop in your region from 18 – 22 November 2019  that will address the business aspects of wine tourism, put your marketing framework and channel strategy under the spotlight and provide an overview of best practice relating to your tourism infrastructure, services and facilities.

The workshop will cover some of the aspects of the Wine Tourism Toolkit which was launched earlier in 2019 as a first in the South African wine industry to assist wineries in establishing or expanding their wine tourism footprint. The Toolkit provides information on running a wine tourism business in eight sections, along with case studies from South Africa, Australia and California. Each chapter also contains practical business tools such as checklists and templates.

The content was developed by Wine Tourism Australia and Vinpro with input from a number of local experts and consultants. Thanks to funding from the Cape Winelands District Municipality, this easy-to-use resource is available to wine cellars free of cost.

Both the workshop and Toolkit are great resources for you as wine farm owner, marketing manager, tasting room or front-of-house team members or your winemaker.

We are able to accommodate 50 attendees at each workshop and due to limited seating availability, participation will be granted on a first-come-first-served basis. In order to make the workshops as affordable as possible, Vinpro has subsidised part of the costs.

R950.00 per person full-day workshop

9.00 Welcome & Wine Tourism Update
Marisah Nieuwoudt

9.30 The Business of Wine Tourism
Robin Shaw
(Objectives, Revenue Streams, Point-of-Difference)

10.45 Morning Tea/Coffee Break

11.15 The Business of Wine Tourism Continued

12.00 A Marketing Framework & Channel Strategy Overview
Carlen Wahl

13.00 Lunch

13.45 Overview of Infrastructure, Services and Facilities
Robin Shaw
(Venue Planning, Wine Tasting Options, Developing Products & Experiences)

15.15 Afternoon Tea/Coffee Break

15.30 Overview of Infrastructure, Services and Facilities Continued

17.00 Workshop Closes

18 November 2019: Stellenbosch
Lanzerac Wine Estate

19 November 2019: Franschhoek
Le Franschhoek Hotel & Spa

21 November 2019: Breedekloof
Goudini Spa

22 November 2019: Elgin
Trail’s End


Marisah Nieuwoudt is the Wine Tourism Manager at Vinpro, looking after the marketing, research, business and skills development functions for South Africa’s wine tourism offering at a national level. She is an experienced tourism marketer and researcher, having worked in South Africa and abroad, for nearly twenty years.

Robin Shaw has spent the past 20 years working to promote and educate the Australian wine industry. She was responsible for producing the National Wine & Food strategic framework for Australia and is currently delivering a programme countrywide on growing wine tourism.

Carlen Wahl is an independent marketing consultant with a wealth of experience working in the South African wine industry. Her approach is focused; ensuring that marketing supports business strategies and delivers results through brand growth.

Marisah Nieuwoudt
Wine Tourism Manager, Vinpro
021 276 0451


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