Mastercard and Vinpro have extended their partnership to boost domestic and international tourism to three major South African wine tourism destinations through two dedicated campaigns.

The Start Something Priceless campaign, which ran from November 2021 to February 2022 in collaboration with the South African tourism industry, will continue to provide Mastercard cardholders with exclusive winelands experiences throughout the year. Visitors can explore unique wine tastings, exceptional dining at select restaurants, vineyard drives, world-class accommodation and more at wine farms in Constantia, Franschhoek, and Stellenbosch. View the latest Priceless Offers here.

As of October 2022, Mastercard cardholders will again receive up to R100 off the value of their wine tasting (per paying cardholder) when they purchase wine to the value of R500 or more from participating tasting rooms.

A newly launched Taste the Good Life campaign with renowned South African musician, chef and entertainer J’Something brings the winelands to local and international visitors through a series of videos and other digital media. View video here.

“South Africa’s wine tourism sector is steadily recovering from the complete loss of the international tourism market during Covid-19,” says Vinpro wine tourism manager Marisah Nieuwoudt. “We are grateful for this partnership with Mastercard to help boost the recovery of the wine and wine tourism sector, but more inportantly to support the financial resilience and growth of small and micro wine businesses that are heavily reliant on wine tourism for their survival.”

For more information, visit www.Priceless.com, Mastercard’s lifestyle experiential hub designed to inspire and create once-in-a-lifetime moments to be shared with family and friends — at home, online, and everywhere in between.

MEDIA ENQUIRIES:
Wanda Augustyn
Vinpro Communications Manager
Tel: 021 276 0458
E-mail: wanda@wineland.co.za