The Vinpro Foundation is currently working in partnership with to train and upskill women who will act as ambassadors to fight against alcohol abuse.

The chosen ambassadors completed a Harm Reduction Training programme to equip themselves with the necessary skills to assist their respective communities. This programme gives them the opportunity to learn about alcohol usage, responsible consumption and the dangerous behaviour often associated with it.

According to Melissa Bailey of the Vinpro Foundation, the selected ambassadors, will be a point of reference to each community. These Aware Ambassadors are from various farming communities in and around the Cape Winelands including Grabouw, Stellenbosch, Vredendal and Langeberg.

The Aware Ambassadors will use the required skills and tools at their disposal to transform communities, and assist them on their journey to an empowered position, both on a personal and community level.

“Ambassadors will be the ‘go-to’ for community members who seek advice on various issues,” says Melissa.  But it is important to note that there are also qualified social workers involved in the programme. “If the ambassadors are unsure, they will refer the community members to a social worker.”

Aware Ambassador Delmarie Steenkamp from Vredendal finds the project effective for her community. Her local radio station has gotten involved and promotes her role in the community and the service she offers. She is determined to make a change in her community and make this program a success.

“It makes me a stronger and better person. When I want to see a change, I must be the change people can look up to and admire. Some days it’s tough to reach out to people, but I will not rest, I will not give up. I want to see the change in my community I want to be the change, because people’s lives matter.”

 This programme is funded by and the duration of the programme is dependent on available funding. 



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