In a step towards enhancing collaboration with government, the South African wine and brandy industry will launch the WineBiz desk, with a dedicated stakeholder manager, in November.


The new strategic service will operate under the auspices of the industry organisations VinPro and Salba (SA Liquor Brandowners’ Association), from the offices of Agbiz (Agricultural Business Chamber) in Pretoria. Its main focus will be strengthening relationships with various national government departments and related stakeholders on key issues such as water and land reform, transformation, trade facilitation and market access, while promoting the image of the South African wine and brandy industry.


Michael Mokhoro

Michael Mokhoro

Michael Mokhoro has been appointed as stakeholder manager to establish the WineBiz desk. In his previous position as regulatory affairs manager at Distell, he has gained extensive experience in the field of stakeholder relations, building networks at various levels of government and other relevant groups.


“Closer collaboration with government on various fronts is a key priority for the South African wine and brandy industry. We are confident that the WineBiz desk, and especially Michael’s expertise, will open up continuous dialogue on legislative and other relevant issues to the benefit of the industry,” said Rico Basson, VinPro managing director.


Salba CEO Kurt Moore, emphasised the importance of the WineBiz desk being situated in Pretoria at the offices of Agbiz. “The fact that it is geographically close to National Government, as well as Agbiz’s existing ties with similar stakeholders WineBiz will focus on, will undoubtedly unlock various synergies.”


The WineBiz desk will be operational from 1 November 2015. It is a key outcome of the Wine Industry Strategic Exercise (WISE), through which the industry aims to boost profitability, global competitiveness and sustainability.


Salba is a voluntary trade association representing the interests of manufacturers and distributors of alcoholic beverages, and VinPro is the independent organisation that provides specialist services to South African wine producers and cellars and represents them on various forums.



CONTACT: Jana Loots at tel 021 276 0461, e-mail



Go Back