The South African wine industry launched a survey today that will enable it to determine the economic value of the wine tourism sector.
“The survey will provide us with a credible benchmark, which we can use to track the wine tourism industry’s progress against its 2025 objectives,” says Marisah Nieuwoudt, wine tourism manager of the wine industry body Vinpro, who commissioned the research.
The wine tourism sector aims to increase visitation to South Africa’s wine routes, increase revenue, create new job opportunities and improve regional dispersal of visitors across all twenty-three wine routes.
The survey will be conducted amongst wine producers and cellars represented by Vinpro, as well as South Africa’s wine route offices. “They will be asked to provide information on the tourism activities and experiences on their farms in order to quantify the direct, indirect and induced income and employment in the wine tourism industry. All information provided will be treated as confidential and will only be utilised in aggregate,” Marisah says.
The information collected will also form part of the Macro-Economic Impact of the Wine Industry on the South African Economy study conducted by SA Wine Industry Information and Systems (SAWIS) every five years.
Martin Jansen van Vuuren from Futureneer Advisors will manage the wine tourism study. “We ask that all wine producers and cellars participate in the survey so that a credible annual benchmark can be established and we can analyse wine tourism on a regional basis,” he says.
The survey will be conducted from 5 February 2020 until 13 March 2020 to provide as many wine producers and cellars as possible an opportunity to provide input and contribute to the quantification of the economic value of the wine tourism industry.
ABOUT VINPRO
Vinpro is a non-profit company that represents more than 2 500 South African wine producers, cellars and industry stakeholders. Vinpro lobbies on issues that have an impact on the profitability and sustainability of its members and the wine industry as a whole. It provides research on industry trends and technical expertise and provides specialised services ranging from soil science to viticulture, agricultural economics and transformation and development.
ABOUT FUTURENEER ADVISORS
Futureneer Advisors is an advisory firm headed by Martin Jansen van Vuuren. Futureneer Advisors’ services include advisory in the tourism, hospitality, leisure and property industries including feasibility studies, economic impact studies, financial evaluations, business valuations, market research and strategic management consulting including transaction advice.
Martin Jansen van Vuuren holds an MCom (Economics) degree and has spent 20 years with Grant Thornton’s Tourism, Hospitality and Leisure Advisory before establishing Futureneer Advisors in 2018. Martin was appointed as a Director at Grant Thornton in 2008 and an equity partner in 2015.
FURTHER INFORMATION
For further information contact:
Marisah Nieuwoudt
Vinpro Wine Tourism Manager
Tel: +27 21 276 0451
Email: marisah@vinpro.co.za
