News

Transformation – priority areas announced

Wine Industry Strategic Exercise WISETransformation – a unique and pertinent challenge facing the wine industry – is one of the key components of the Wine Industry Strategic Exercise (Wise). Now the pace is picking up. Transformation – priority...
Boost local consumption

Boost local consumption

Wine Industry Strategic Exercise WISE Local generic marketing, long neglected, has been identified as a key project of the Wine Industry Strategic Exercise (Wise). By Edo Heyns   The Moss Group has been appointed to establish a strategy for the Brand SA...

Boost local consumption

Wine Industry Strategic Exercise WISELocal generic marketing, long neglected, has been identified as a key project of the Wine Industry Strategic Exercise (Wise). By Edo HeynsThe Moss Group has been appointed to establish a strategy for the Brand SA initiative, which...

Supporting informed decision making

Wine Industry Strategic Exercise (WISE)The South African wine industry is in the process of developing a new strategic framework aimed at improving competitiveness and coherence through, inter alia, more focused communication and an industry-wide governance...
Supporting informed decision making

Supporting informed decision making

Wine Industry Strategic Exercise (WISE) The South African wine industry is in the process of developing a new strategic framework aimed at improving competitiveness and coherence through, inter alia, more focused communication and an industry-wide governance...