Putting South Africa’s wine tourism offering on the global map.
Tourism is recognised by the South African government as one of six drivers of the country’s economy. It is estimated that wine tourism contributes more than R16 billion to the country’s GDP annually.
The wine industry’s strategic framework, known as WISE, identified wine tourism as a key priority to grow the sector.
As part of an initiative spearheaded by VinPro – and supported by partners Wines of South Africa (WOSA), Wesgro and the South African Wine Routes Forum (SAWRF) – the first Wine Tourism Strategy for South Africa was launched in 2016 and a dedicated wine tourism manager appointed in 2017.
The main objective of the strategy is to promote collaboration among the various stakeholders operating in the wine and tourism sectors, government and the private sector in order to drive economic growth and employment opportunities.
Our vision is to establish South Africa as a leading wine tourism destination in the global arena, recognised for memorable experiences, quality wine, exceptional food and a commitment to responsible tourism.
The wine tourism manager works closely with all related parties, coordinating wine tourism efforts to make this vision a reality