The South African wine industry views transformation and the development of people as key imperatives to ensure a strong, sustainable future, and has put measurements in place to verify the fruits of this vision.
Over the past decade, industry bodies have initiated strategies, structures and funding to facilitate enterprise development, effective learning, and social investment initiatives, which are reaping noticeable rewards.
“The challenges at hand require fresh thinking. Resources therefore need to be committed in a smarter way than in the past,” says Phil Bowes of the South African Wine and Brandy Transformation Unit and transformation and development manager at Vinpro.
A Wine Industry Value Chain Round Table (WIVCRT) was initiated in 2016 to strengthen collaboration between industry, government and civil society as an outflow of the industry’s strategic framework known as WISE (Wine Industry Strategic Exercise).
“It appears that almost five jobs are created for every R1 million invested in the South African wine industry. It is the industry’s collective responsibility, with government and civil society, to drive transformation and talent development at every level,” says Bowes.
In partnership with the National Agricultural Marketing Council (NAMC), the industry has recently revised its processes behind meeting the statutory requirement of spending its 20% levy fund allocations on transformation. The recent revisions place funds and programmes under the management of the Wine Industry Transformation Unit. Levies to the value of R 72 million have been invested in transformation programmes over the past four years, with proportional focus on enterprise development, skills development and socio-economic development.
Wine businesses spent R125 million on 172 socio-economic investment projects in 2016/17, and thanks to strong collaboration with industry, the Western Cape Department of Agriculture secured national government funding of R12 million in 2017 for enterprise development on black owned farms.
A Vinpro transformation desk was established in 2009, which offers advice and support to wine businesses, including 50 black-owned wine brands and 50 black economic empowerment initiatives, while assisting to link these businesses and black graduates to business opportunities in the wine industry.
The Association of Alcohol Responsibility and Education (Aware), previously known as ARA, was launched in 2017 to raise awareness on responsible alcohol use and to drive socio-economic development in rural communities. This is a joint initiative between alcoholic beverage companies who contribute to Aware’s R150 million annual budget.
One of the Aware initiatives that has gained momentum entails the employment of four full-time social workers in targeted wine industry communities. A total of 1 809 farm residents received counselling in the year ending June 2017, 1 356 children were monitored at child development and aftercare facilities and 47 crèche and aftercare workers were trained.
According to the Wine and Agriculture Ethical Trade Association (WIETA), wine grape production volumes which have been subjected to audits of ethical working conditions on farms and in wine cellars, have grown from 20% in 2015 to 66% of total industry output in 2017. This means that 39 917 farm workers and 1 400 wine grape producers now help to produce more than 900 000 tons of wine grapes under conditions which are transparent and subjected to independent ethical audits.
Furthermore, South Africa is the largest supplier of Fairtrade accredited wines in the world.
“Talent development and retention in the wine industry remains a priority for the South African wine and brandy industry. We are actively working with other stakeholders on fast-tracking this through various initiatives such as the industry’s online learner management system (LMS),” says Bowes.
Vinpro’s own annual series of vineyard training modules trained 738 employees at farm level and Winetech study groups equipped more than 400 cellar assistants with knowledge in 2017. Both of these initiatives were implemented by the Vinpro Foundation, a five year old non-profit organisation which was established to address matters of training and socio economic development in the wine industry.
Media enquiries: Phil Bowes
Tel: 021 276 0429
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