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Premium-isation- the way to go

Premium-isation- the way to go

Although wine consumption grew more than beer consumption in 2016, the economic outlook and ongoing pressure on consumer income growth may undermine further premiumisation in the local liquor market over the short term. These are one of the findings outlined in the...
Managing the controllable

Managing the controllable

The South African wine industry is undergoing some of the biggest structural changes of the past decade. Exciting? Daunting? Yes, but it’s all about managing what you can control and navigating what you can’t.  Drought, financial pressures, decreasing vineyards and...
A bridge (not) too far

A bridge (not) too far

Canada and the USA are two of the biggest countries in the world, so it’s no wonder they’re attractive export markets for Brand SA.  Trade legislation, particularly where the Land of the Maple Leaf is concerned, may however act as a deterrent, but with proper...
Take your brand to the next level

Take your brand to the next level

A series of Local Market Workshops will enable you as a wine business owner, CEO, brand strategist or marketer to take your brand to the next level. #DIDYOUKNOW: 8 million South Africans can be your wine brand’s next ambassadors Four consumer segments hold the key The...
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