Agricultural Economics

Financial benchmarking and feasibility studies for wine grape production.

For the wine industry to be sustainable, it is necessary that producers, cellar managers, traders and other role-players in the wine industry be informed of cost and profitability aspects throughout the wine value chain.

The Agricultural Economists provide effective and value-added information and services to VinPro members and other role-players in the industry, including:

  • Feasibility studies, profitability analyses and damage assessments for wine production
  • Compilation and distribution of representative agricultural economic information.
  • Economic, financial and industry-related articles and presentations in the industry
  • Coordinating financial study groups in the form of the annual Production Plan Survey – a financial analysis of primary wine grape production in all 10 wine producing regions. Participation is open to any wine grape producers and is free of charge.

The Production Plan Survey – a voluntary financial analysis among wine producers – provides critical financial indicators at both industry and regional level, which is recognised, distributed and used as an authoritative benchmark throughout the industry. The results are made available annually in January by means of study groups, information days, articles and the VinPro website.

The VinPro Cost Guide is an essential source of financial guidelines for wine grape production in South Africa. The annual publication contains production cost per district, target income guidelines, labour norms, establishment cost and mechanisation costs, and is available to the industry free of charge.



Andries van Zyl
Senior Agricultural Economist
Cell: +27 (0)73 280 8703

Pieter van Niekerk
Agricultural Economist
Cell: +27 (0)83 561 9465