Agricultural Economy

Financial benchmarking and feasibility studies for wine grape production.

For the wine industry to be sustainable, it is necessary that producers, cellar manager, traders and other role-players in the wine industry to be informed of cost and profitability aspects at farm level.

The Agro-economists provide effective and value-added information and services to VinPro members and other role-players in the industry, including:

  • Feasibility studies, profitability analyses and damage assessments
  • Co-ordinating financial study groups in the form of the annual Production Plan Survey – a financial analysis of farms and operational branches
  • Economic and industry-related articles and presentations in the industry
  • Compilation and distribution of representative agro-economic information.

The Production Plan Survey – a voluntary financial analysis among wine producers – provides critical financial indicators at both industry and regional level, which is recognised, distributed and used as an authoritative benchmark throughout the industry. The results are made available annually in January by means of study groups, information days, articles and the VinPro website. – Learn more

The VinPro Cost Guide is an essential source of financial guidelines for wine grape production in South Africa. The annual publication contains production cost per district, target income guidelines, labour norms, establishment cost and mechanisation costs, and is available to the industry free of charge. – DOWNLOAD/ORDER FREE COST GUIDE


Senior Agricultural Economist
Andries van Zyl
Cell: +27 (0)73 280 8703